Monday 5 March 2012

New York SEO Company

With the biggest local customer base, any New York SEO company will have to be absolutely fantastic to get to the top.

There may be more customers per square mile in the New York area than any other city, so if your business is based here and you want a local SEO consultant to promote your online interests you know that the following companies will be able to deliver the goods for you:

Trace Media
This New York SEO Company heads up the Google listings for various NYC related SEO keywords and I can see why.  It’s a company that just screams ‘class’.  And while that’s not exactly what you’ll be looking for in an SEO outfit, it certainly improves levels of trust.
Some good points I have noticed straight away:
  • Clean Website – It’s not cluttered or overly busy
  • Great Copywriting – The wording on the site is persuasive and at the same time, informative and encouraging
  • They use their Google rankings as leverage – Why wouldn’t you believe that a company ranked highly on Google would be able to do the same for you.
  • Testimonials on the front page – I trust them more because of this
What I would like is a price list.  There’s nothing worse than seeing something you like and then not knowing if you can afford it.  I’m guessing that it’s probably out the price range of small businesses but can Trace Media afford to miss out on ANY business.  And if they are reasonably priced, I would suggest to them to put some sort of easy to access price-list on their site.  While I know that these services are generally bespoke, it’s nice to have even just an indication.

eBrandz, the next New York SEO Company I’m going to look at, on the other hand(z) gives you an indication the instant you set foot on their site.

You can engage their services for as little as $200 and with their claim of being the biggest SEO company in the world you may be convinced you’ve found a winner.

Offering video testimonials (of a total of 2500), some of which are frankly terrible, which isn’t eBrandz fault I suppose, and a free report they’re making every effort to draw in new customers.

In direct opposition, in the arena of a New York SEO Company, and competition, with Trace Media, the website is super cluttered and a little confusing.  The site looks nice but honestly, there is too much going on.  And I don’t want to belay a point, but the testimonials really turned me off.  The site says they have 2500 happy customers and yet the first face you see is someone looking really unhappy.

With a smaller budget you would go for eBrandz sooner than Trace Media, so like many services and products, who you choose depends on your budget and personal tastes.
It’s hard to say which is the premier New York SEO Company, but if you believe your company should be here instead of the two above, contact us and we’ll be happy to discuss.

Tuesday 28 February 2012

Best SEO Companies

The first thing I’m going to look at here is why you would need SEO and then I’m going to talk about how you would recognize a good SEO business.


Finding the Best SEO Companies is the sort of arena where anyone could get lost and there are a lot people willing to take advantage of that.  There is a certain mystery about SEO and a business owner who wishes to improve his position on Google may wish to hire a consultant to perform this work for him.  Knowing whether or not the consultant will do a good job is the key to successful hiring.  But it’s not as easy as it sounds.  Understanding even a little about the process will give you a much better idea of the integrity of the operation you have hired.

Why Hire One Of The Best SEO Companies?

or

Why do YOU need SEO?

The answer is simple.  To make more money.


That’s probably too simple, so let’s delve a little deeper.


SEO is the process of improving your visibility on the search engines, primarily Google, but Bing is poking its head in too.  As a TLA (three letter abbreviation) or phrase, it’s often used interchangeably with SEM which is Search Engine Marketing.  Either way, as a business owner or website developer, it’s essential for your site to rank as high as possible for the particular keywords (or keyphrases) that identify your business.


For example, had you a site selling baseball memorabilia, you’d want your site and its pages to rank highly for keywords like
  • baseball memorabilia
  • baseball cards
  • baseball auctions
And anything else related to your niche (in this example, baseball).  And this wouldn’t happen by accident, or just by building a page about the topic.  You need to optimize your page for those particular terms.


This is where an SEO consultant comes in.


How To Recognize The Best SEO Companies

Knowing which consultant to hire is the big question.
The dangers of hiring the wrong person or company include:
  • Poor quality SEO
  • No rankings increase
  • Paying without results
  • Backlinks from bad ‘neighbourhoods’ that may harm your site
Now, nobody wants to hire a fly by night SEO consultant, so here is a handy list of how to recognize the best ones.
1.       He’s on the first page of Google.  It means he is good enough at SEO to do that.  And SEO is one of the most competitive markets on Google due to its very nature.
2.       He doesn’t have an awful website.  His website doesn’t look amateurish, there are no spelling mistakes and he speaks like a business person.
3.       His prices are reasonable.  Once you’ve looked around a few, you’ll get a sense of what is normal for SEO.  Someone who is too cheap will probably be of a lesser quality.  Although this isn’t ALWAYS the case it generally is.
4.       He has testimonials.  People for whom he has worked previously saying nice things about him and his service.  Even better if you can contact them.
5.       They’re on this site.   While I’m not here to butter up the best SEO companies, I won’t feature someone who I believe is not worth working with.


When undertaking something as important as promoting your business, you need to be working with the right people.  The best SEO companies can bring you more internet traffic and more business, so make sure you make the right choice.